Professional Development


UNI AMA is dedicated to offering professional development opportunities to all members to assist in building their business and marketing competencies.


Spring 2018 Events:

Ferguson Company Visit

February 15, 2018

Hanah Marshall, a recruiter from Ferguson Enterprises, spoke at the General Meeting.  She shared information about Ferguson's sales-related job opportunities and talked about the company's general Marketing strategies.  More information about Ferguson's opportunities can be found via their recruiting Twitter account (see button below):

Mudd Advertising Company Tour

February 22, 2018

At 4:00 pm, we will be touring Mudd Advertising, a full-service ad agency located on Technology Parkway in Cedar Falls.

Etiquitte Dinner

March 01, 2018

Members are highly encouraged to attend this semester's etiquette dinner, hosted by UNI Women in Business. The dinner will begin at 6:00 pm. Registration for the event is $20, however, the first 30 attendees will receive a $10 refund.  Contact Kennedy Elliott ( for more information.

International Collegiate Conference

April 04, 2018

UNI AMA will be attending the International Collegiate Conference in New Orleans, LA from April 4th-8th.  Members will participate/compete in many different professional development events and network with AMA members from across the US and the World.

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Fall 2017 Events:

Speaker: Alyssa Nolte (Discida)

September 28, 2017

Alyssa Nolte, CMO of Discida (formerly iTracking Research) in Cedar Falls spoke at today's general meeting.  Discida recently rebranded itself as a full-service marketing firm, emphasizing UX design offerings and traditional market research as well as eye-tracking research.  She also talked about the company's tremendous growth, how eye-tracking studies work, and research and internship opportunities for students.

Speaker: Eric Hrubes (Learfield Licensing Partners)

October 12, 2017

Eric Hrubes, Senior Brand Manager at Learfield Licensing Partners (LLP), spoke at the general meeting today.  He explained his role at LLP, as it is his job to protect and grow the brands of 8 universities in the Midwest.  Eric also explained what LLP does and opportunities for students within the company.

UW-Whitewater Regional Conference

October 13, 2017

UNI AMA had 10 members attend the 2017 Conference, “Experiential Marketing.”  We had one person, Jacob Smith, compete in the Digital Marketing Strategy competition (did not place).


This year’s speakers were Summerfest, GMR Marketing, the Milwaukee Bucks, and Tito’s Vodka.  Each speaker’s presentation was structured around company efforts to provide customers with unique, tangible experiences with their brand.  These speakers were insightful and gave the chapter attendees better insight into the growing field of experiential marketing.  


At the beginning of the day on Friday (10/13), members attended a career fair, speaking with representatives from many companies including GMR, Target, Pepsi, and many others.  It was a great opportunity to network with recruiters from companies that do not attend the UNI career fair and that are looking specifically for marketing talent.  

In addition to networking with recruiters, members met and connected with members of other chapters throughout the conference, especially during the Bowling Social on Thursday (10/12) night.

Overall, the UWW Marketing Conference was an extremely valuable experience, and we can't wait to come back next year!

Perfect Pitch Workshop

November 09, 2017

During the general meeting on November 9th, AMA will hold a perfect pitch workshop in conjunction with UNI Career Services.  This workshop will teach members how to craft and give an elevator pitch, preparing them to compete in Perfect Pitch competitions at future Regional Conferences or at National Conference in New Orleans.

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